Inaugurated the exhibition area of Italian construction equipment organised by Unacea and Federtec
Promising beginning for the Italian pavilion at Bauma China, one of the world’s leading trade fairs dedicated to construction equipment and technologies, which will run until 29th November 2024 in Shanghai. The event confirms its status as a key platform for the Asian market: the previous edition recorded 80,000 visitors and 2,817 exhibitors over an exhibition area of 300,000 square meters. This year, participation is expected to grow further, expecting 200,000 international visitors from over 130 countries and 3,400 exhibitors covering 330,000 square meters. The event will spotlight innovations such as new energy technologies, smart management systems, digitalization, artificial intelligence, automation and environmental sustainability.
Organized by Unacea in collaboration with FEDERTEC, the Italian pavilion covers 300 square meters in hall N2-112, hosting 19 Italian companies.
“The presence of the Unacea pavilion at Bauma China, after the stop imposed by the pandemic, offers a great opportunity for construction equipment companies to present themselves at a globally significant event – said Luca Nutarelli, secretary general of Unacea. Over the years, Bauma China has established itself as the leading event for the sector across Asia, providing a unique opportunity for internationalization and enabling Italian companies to showcase their products not only to the Chinese market but also to neighboring Asian markets.”
“We are excited to collaborate with Unacea in promoting the Italian construction equipment industry. This partnership reflects a real commitment to facilitating global visibility for Italian companies, particularly SMEs – said Marco Ferrara, director of FEDERTEC. Bauma China is a strategic platform that highlights the innovation and reliability of Italian products to an international audience, building strategic connections with all Asian markets.”
